GAME ON: How Pickleball Sparked a Movement (and a dope brand)
Pickleball is Here. Welcome to the Party.
I still remember the exact moment the idea for Manalo Supply hit me.
It was a Saturday around lunch time at the fire station, and I happened to catch a celebrity pickleball match on ESPN. Tennis legends—Agassi, McEnroe, and others—on a pickleball court, competing with fire, cracking jokes, and sweating like it was the US Open. The bad boys of tennis were bringing pickleball to center stage. Pickleball had it's own top athletes but here was clear intent to draw a bigger crowd. It wasn’t just fun to watch. It was energizing. And something clicked.
This wasn’t a niche sport anymore. This was a movement.
That moment lit the spark for Manalo Supply. Because if legends could bring swagger to the pickleball court, the rest of us should be showing up with style and performance to match.
From Backyard to Broadcast.
Pickleball's rise isn’t hype—it’s history in real time. Once seen as a retiree's hobby, it now packs stadiums, floods local parks, and earns primetime airplay. There’s something about the game that pulls people in: fast-paced but accessible, competitive but social, fun even when you're losing.
And the numbers back it up. Millions of players across the U.S., with triple-digit growth over the last few years. But stats aside, the real story is this: the sport feels good. It’s one of the few things you can try for the first time and genuinely enjoy on day one.
The Game for Everyone.
Pickleball brings together an unmatched crowd. You’ll see teens and seventy-somethings on the same court—laughing, sweating, and high-fiving. It’s a sport that levels the playing field, in every sense. It’s not about power or pedigree—it’s about showing up, moving with intention, and enjoying every point.
You don’t need expensive lessons. You don’t need a coach. You don’t even need to be “sporty.” You just need a paddle, a court, and an open mind.
And if you’ve got some style, even better.
Why Now Is the Time to Start.
In a world that’s constantly trying to make things more complicated, pickleball keeps it simple. You move, you play, you connect. Whether you’re competitive or just in it for the laughs, it delivers.
So if you’ve been on the fence—waiting for the perfect moment to get started—this is it.